Public Relations Tag

Public Relations 101

No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...

Which Campaign Wins?

In the world of PR, you have to be able to think of interesting and exciting ways to get your business heard above the background noise. New and innovative campaigns are at the heart of every PR team. It needs to be something that will get your brand’s name and face out there, and something people...

Meet the Team: Director of Operations

As a growing B2B PR agency, we have hired a Director of Operations to help run the internal operations of Neo PR. Therefore, we’d like to introduce you to Sarah, who has taken on the role and will be an integral part of the team. I’ve worked in the PR industry for 20 years now, which makes...

PR: The Persuasion Game

As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key.  Audiences are proven to buy on referral or from trusted brands and are far more receptive...

Meet the Team: B2C to B2B

Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business.  I had been in B2C tech PR for over five years and experienced the...