No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...
Meet Kelly, who has recently joined Neo PR as a Junior Account Manager. Kelly joins us after a move from London agency life and a host of prior B2B tech PR experience across a multitude of industries and sectors. She explains below why she made the move to an agency better aligned with her interests and...
In the world of PR, you have to be able to think of interesting and exciting ways to get your business heard above the background noise. New and innovative campaigns are at the heart of every PR team. It needs to be something that will get your brand’s name and face out there, and something people...
Since the beginning of the year, Neo PR has been recruiting for a number of roles, and onboarding some great new additions to the team. Meet Gemma, our new Account Director, who has been with us now for little over a month. Gemma takes us through her PR journey below – from supporting Beagle 2 and...
Neo PR is a growing B2B tech public relations agency, and we’ve just recently hired our newest Junior Account Executive, Faye! After studying journalism at university, Faye was interested in starting her career in PR, and what better way to begin than at Neo PR! Find out more about her below: I have always craved a career...
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...
As a growing B2B PR agency, we have hired a Director of Operations to help run the internal operations of Neo PR. Therefore, we’d like to introduce you to Sarah, who has taken on the role and will be an integral part of the team. I’ve worked in the PR industry for 20 years now, which makes...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Meet Emily, who has recently joined Neo PR as an Account Manager. With prior PR agency and public sector experience, Emily explains below why she has decided to make a return to B2B agency life! Growing up, I never had a clear plan about what job I wanted to have, but I hoped it would involve writing....
Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business. I had been in B2C tech PR for over five years and experienced the...