Neo PR is a growing B2B tech public relations agency, and we’ve just recently hired our newest Junior Account Executive, Faye! After studying journalism at university, Faye was interested in starting her career in PR, and what better way to begin than at Neo PR! Find out more about her below: I have always craved a career...
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...
As a growing B2B PR agency, we have hired a Director of Operations to help run the internal operations of Neo PR. Therefore, we’d like to introduce you to Sarah, who has taken on the role and will be an integral part of the team. I’ve worked in the PR industry for 20 years now, which makes...
We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
This is my absolute favourite time of year. I just love the festivities of everybody’s houses lighting up the evening and sitting on the sofa with a hot drink and a Christmas movie on. There’s nothing quite like it! In a world where Covid-19 still bubbles under the surface and we are unsure what the future holds,...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
The volume of data is never-ending. In fact, many organisations are sinking in data about employees, products and customers. Data results have never been so immeasurable, but yet so vitally important. Without a clear understanding of what data businesses analyse and interpret, there could be a missed opportunity if a data reporting platform is not included....
Meet Emily, who has recently joined Neo PR as an Account Manager. With prior PR agency and public sector experience, Emily explains below why she has decided to make a return to B2B agency life! Growing up, I never had a clear plan about what job I wanted to have, but I hoped it would involve writing....
Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...
Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business. I had been in B2C tech PR for over five years and experienced the...