At Neo PR, B2B Technology PR has been our thing for over a decade. From cybersecurity to payment solutions, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns. So, we thought it’d be a great idea to write a quick blog sharing our advice...
In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing - no matter how cutting-edge your product is, if you can’t communicate its value to your target audience in a way that resonates, you’re missing out on a...
When we experience busy periods, it's easy to feel the ripples of stress as an SME with a tight-knit team. However, with today's teams often separated by time and space, working remotely and using digital tools to collaborate on projects can be hugely beneficial. These same tools can facilitate teamwork between coworkers who have never met,...
Public Relations, or PR as it's commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to their business, but you also get to exercise your creativity, and...
In the world of Public Relations, diving into a niche like B2B technology PR isn't just about having the right skills—it's about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account Director at Neo PR, to chat about his experiences, insights, and...
In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea and the Russia-Ukraine conflict, underscore the importance of agile thought leadership...
In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and a background in technology, I provided a glimpse into the dynamic...
Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients...
It's hard to believe that nearly half a year has passed since I became a fully-fledged 'NeoPRian'. And as I sit here to reflect on this milestone and put my thoughts into words for this blog, the old adage of 'Time flies when you're having fun' really hits home. So, without further ado, join me as...
With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to say it’s actually completely the opposite. So, before you think about...