Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. In fact, audiences are becoming more familiar with telltale AI-generated words and phrases, and increasingly frustrated with reading the same recycled articles. If anything, businesses that want to build trust and engagement with their audience now...
Public Relations is one of the most effective ways to build on your business's marketing strategy while supporting and creating relationships within your industry. Companies that are investing in their PR strategies are seeing a larger return on investment. PR is all about building and managing those reputations, and as such, it’s always of high importance to...
No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...
In the world of PR, you have to be able to think of interesting and exciting ways to get your business heard above the background noise. New and innovative campaigns are at the heart of every PR team. It needs to be something that will get your brand’s name and face out there, and something people...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Meet Emily, who has recently joined Neo PR as an Account Manager. With prior PR agency and public sector experience, Emily explains below why she has decided to make a return to B2B agency life! Growing up, I never had a clear plan about what job I wanted to have, but I hoped it would involve writing....
Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business. I had been in B2C tech PR for over five years and experienced the...
Meet Millie, who has recently joined Neo PR as a Senior Account Executive. With previous tech PR agency experience, Millie knows the in’s and out’s of the industry. But joining a new agency in a post-COVID-19 world can be a daunting transition to make, especially when adapting to the hybrid way of working, as she explains...
For many of us, social media is all we’ve known. A lot of us have grown up with it, and if you didn’t, you now know it inside out. We use it every day and would probably be lost without it – demonstrating the clear impact it has on our daily lives. However, have you considered...
Neo PR continues to grow, and we can now introduce to you the newest member of our team, Hannah Braybrooke, who has joined us as a Junior Account Executive straight out of university! She shares her job journey below, highlighting the importance of getting experience before jumping into the 9-5 world! After three years of studying Broadcast...