Three essential tips for surviving the impending Talent Crisis
Let's face it - Brexit has caused a mess and in it's wake, is an impending talent crisis that will strike unprepared businesses. Here are three essential survival tips....
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April Fools’ Day: A chance for positive PR or ‘fake news’ fatigue?
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
The British Army: Making its mark on millennials
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
Striving for Sustainability
Sustainability is a hot topic and one that businesses across the board are sitting up and taking notice of with 90% of CEOs saying that sustainability is fundamental to success. Sadly, some are still just paying lip service to this new consumer concern or worse, jumping the gun and making promises they struggle to keep. Iceland for example recently made...
Stunt of the Week: The egg that cracked the internet
On 4th January 2019, a viral sensation cracked the internet. The viral sensation (nope not a monkey riding a pig or a bulldog skateboarding) was, in fact, an egg! ...
The Neo PR Guide to Social Media Analytics: Twitter
By now, you should have a presence on social media. It’s a key part of your marketing and PR mix that you really should be using to reach new prospects, engage with audiences and share your amazing content with the world. But measuring social media ROI is tricky; is it worth investing all the effort if...
Are you ready to swipe right?
As we get ready to celebrate/commiserate (delete as appropriate) Valentine’s Day, love is definitely in the air. Certain traditions are still around when it comes to the love-themed (or money-making, some might say) day. Whether it’s eagerly anticipating a delivery of decadent flowers to the office, or booking a table at a candle-lit restaurant, for many...
Can businesses of today grow without social media?
Could you build a business without social media? In today's world, it's unlikely. The power of social media can't be denied and is a key part of a digital marketing campaign. ...
New Year, New Resolve?
Forget resolutions. From the obvious (‘stop eating chocolate’ or ‘run a marathon’) to the slightly more confused (‘stop putting ‘lol’ after every text I send, lol’) we all know that they’re largely destined to fail. Instead, this year at Neo PR it’s all about our resolve to continuously improve ourselves to deliver the best possible service...
What’s in store for PR in 2019?
It’s been a turbulent year for most industries, with uncertainty ahead but we think next year has some pretty exciting developments in store for PR. ...