With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to say it’s actually completely the opposite. So, before you think about...
For many of us, social media is all we’ve known. A lot of us have grown up with it, and if you didn’t, you now know it inside out. We use it every day and would probably be lost without it – demonstrating the clear impact it has on our daily lives. However, have you considered...
After a year of chaos, confusion and disruption (and many other adjectives I won’t list right now), it’s easy to think that planning is a somewhat redundant task these days. With a news cycle changing faster than ever, dominated by evolving issues regarding Covid-19 and Brexit, trying to forward plan when it comes to PR messaging...
The earliest projections have the country moving toward a post-COVID state in March, which means that the first couple of months of 2021 will only be more of the same for us all, putting further strain on the high street. By the time the majority of the nation is vaccinated, we’ll have been living in a...
How one chicken shop can teach everyone a thing or two about PR as it wins the Veganuary wars....
Long live content, that’s what we say. But filler marketing or PR content - the content that is created, posted or shared for content’s sake - is a thing of the past. Forget about filler content - it’s now about killer content. ...
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....