While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored...
Today Google officially celebrates its 20th birthday, how time flies! A lot happened in 1998. DVDs were released onto the UK market for the first time, Titanic won 11 Oscars at the 70th Academy Awards, Victoria and David Beckham got engaged and Ford launched the Ford Focus range, which has since sold 16 million cars...
It can’t be denied that some of the best adverts are the ones that get people talking. In such a competitive world it is so important for brands to stand out and to create an advertising campaign that is bold, powerful and engaging. Fail to do so, and they can run the risk of being left...
This year’s World Cup has proven that it’s not just Eastenders that everyone is talking about. The England v Colombia match which saw England make its way to the quarter finals was watched by 16.5 million people, making it the most watched TV event since the Olympic closing ceremony...
Trade shows are not only great opportunities to showcase your business’s products and/or services to key customers; they can also be a fantastic platform to further extend relationships with target media publications. From setting up media briefings to securing speaking opportunities...
We’re getting into the World Cup spirit and it got us thinking about the different players that would make up the perfect PR football team. (Bear with us, really!) From thought leadership to social media, research and media outreach, there are lots of players all integral to that winning line-up...
Following on from the footsteps of Christmas music, pigs in blankets and Brussel sprouts, Christmas adverts have now become a staple part of the Christmas festivities. Every year we wait in anticipation for retailers and supermarkets to release their highly-awaited Christmas campaigns, maximising their brand awareness across the UK...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
The first tweet was sent out on March 21st 2006, nearly 11 years ago. Youtube’s first video was uploaded on Saturday April 23rd, 2005, almost 12 years ago. Facebook launched on February 4, 2004, which means it just celebrated its 13th birthday...
As the most extensive professional network on the planet, getting your profile to stand out against the other 500 million LinkedIn users is the tricky part. We’ve already told you why your company should be on LinkedIn, but do we really need to tell you that you need to be on the professional platform?...