Social Media

Happy Birthday, Google!

Today Google officially celebrates its 20th birthday, how time flies! A lot happened in 1998. DVDs were released onto the UK market for the first time, Titanic won 11 Oscars at the 70th Academy Awards, Victoria and David Beckham got engaged and Ford launched the Ford Focus range, which has since sold 16 million cars...

How to make the most of a trade show

Trade shows are not only great opportunities to showcase your business’s products and/or services to key customers; they can also be a fantastic platform to further extend relationships with target media publications. From setting up media briefings to securing speaking opportunities...

The Battle of the Christmas Adverts 2017

Following on from the footsteps of Christmas music, pigs in blankets and Brussel sprouts, Christmas adverts have now become a staple part of the Christmas festivities. Every year we wait in anticipation for retailers and supermarkets to release their highly-awaited Christmas campaigns, maximising their brand awareness across the UK...

How to create a great LinkedIn profile

As the most extensive professional network on the planet, getting your profile to stand out against the other 500 million LinkedIn users is the tricky part. We’ve already told you why your company should be on LinkedIn, but do we really need to tell you that you need to be on the professional platform?...

Are your staff supporting your social media strategy?

Whilst companies are beginning to get to grips with their social media presences, staff members are still scarcely encouraged to support these strategies themselves. But why not? Studies have shown that employees are able to post, tweet and pin yet still perform at optimum levels; there is even evidence to suggest that social-media savvy staff are actually...