Looking back on PR in 2019 and future gazing into 2020…
This year appears to have flown by once again and true to form, the ever-evolving world of PR has involved the need to keep current and continue learning. ...
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Christmas at Neo PR: Our favourite campaigns
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
3 things that Marketing Automation and PR have in common
Jumping back into PR, I’ve picked out the top 3 reasons that link Marketing Automation and the unveiling world of PR together again....
Three things PR pros can learn from #WhereYouShopMatters
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
Social media: Four questions all businesses need to ask
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
How will removing likes on Instagram impact your business profile?
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....
PR: Passionate about Pride or Profit?
When it comes to Public Relations (PR) campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t! With so many organisations chasing the pink pound, it’s hard to decipher which ones are...
PR and social media: Trust me, I’m an authentic brand!
In this blog, Hattie explains how a combination of a winning social media strategy, backed with compelling thought leadership content in a B2B PR campaign that makes the reader want to find out more, will help any organisation create an honest relationship with their customers and gain that all-important trust....
April Fools’ Day: A chance for positive PR or ‘fake news’ fatigue?
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
Stunt of the Week: The egg that cracked the internet
On 4th January 2019, a viral sensation cracked the internet. The viral sensation (nope not a monkey riding a pig or a bulldog skateboarding) was, in fact, an egg! ...