business Tag

Protecting Data in 2022

As data breaches and ransomware attacks continue to dominate the news agenda, cyber security should be a priority for all businesses, both large and small. Last year, the number of reported data breaches reached an all-time high and rose by 68% in the US alone, and in the UK, 39% of businesses reported having a cyber...

PR: The Persuasion Game

As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key.  Audiences are proven to buy on referral or from trusted brands and are far more receptive...

The Power of Data Reporting

The volume of data is never-ending. In fact, many organisations are sinking in data about employees, products and customers. Data results have never been so immeasurable, but yet so vitally important. Without a clear understanding of what data businesses analyse and interpret, there could be a missed opportunity if a data reporting platform is not included....