Public Relations is one of the most effective ways to build on your business's marketing strategy while supporting and creating relationships within your industry. Companies that are investing in their PR strategies are seeing a larger return on investment. PR is all about building and managing those reputations, and as such, it’s always of high importance to...
The UK’s manufacturing sector has responded well to the challenges of recent years, bouncing back from the ‘brutal’ 10% decline in output in 2020. Investment in staff training, automation, technology, and R&D has created a sector now 9th largest in the world. Yet, too many of the country’s manufacturing SMEs (small and medium-sized enterprises) still lag behind...
Neo PR’s annual summer bash took place on the farm this week, and we threw it back to a good old-fashioned sports day. It's no secret that I'm extremely competitive, so this summer bash was a fabulous way to relive our childhoods and have a bit of competitive fun followed by a big BBQ, cooked by...
It’s no secret that businesses are facing a challenging road ahead. Widespread economic uncertainty and rising costs mean any opportunities to streamline operations and increase efficiency are now top of the agenda. Customer Relationship Management (CRM) platforms are designed to do just that, but with many solutions on the market, maximising ROI from CRM can be...
As data breaches and ransomware attacks continue to dominate the news agenda, cyber security should be a priority for all businesses, both large and small. Last year, the number of reported data breaches reached an all-time high and rose by 68% in the US alone, and in the UK, 39% of businesses reported having a cyber...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
The volume of data is never-ending. In fact, many organisations are sinking in data about employees, products and customers. Data results have never been so immeasurable, but yet so vitally important. Without a clear understanding of what data businesses analyse and interpret, there could be a missed opportunity if a data reporting platform is not included....