Can you run a B2B PR campaign on just news?
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....
B2B Tech PR Tag
What can PR pros learn from Game of Thrones?
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
The Neo PR Guide to Social Media Analytics: LinkedIn
In this guide to social media analytics, we take you through the basics of LinkedIn analytics and how to use the numbers to inform your social media strategy....
Harnessing the PR power of the Brexit bus
There is no disputing the PR power of the Brexit bus. Would you be brave enough to mimic such a contreversial campaign? Here are the brands that did....
The British Army: Making its mark on millennials
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
Survival of the fittest
Brexit is causing uncertainty in all areas of business. But is it all bad? What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth? ...
Content in any form – let’s celebrate it!
Isn't content wonderful? Krista embarks on a new challenge and discusses what the key to great content is. ...
Thought leadership: The what, who, why and how
News is important. But what about making people within your business influencers for your brand?Step in Thought leadership....
NOT working 9-5: how flexible working can transform your business
As much as we love Dolly Parton, we’ve actually said goodbye to working 9-5! Here's how flexible working has transformed our business and made way for happier employees. ...
Can businesses of today grow without social media?
Could you build a business without social media? In today's world, it's unlikely. The power of social media can't be denied and is a key part of a digital marketing campaign. ...