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October 3, 2024Unlocking B2B Tech Success: Proven PR Strategies from 10+ Years of Neo PR Expertise
At Neo PR, B2B Technology PR has been our thing for over a decade. From cybersecurity to payment solutions, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns. So, we thought it’d be......
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September 2, 2024The Power of Storytelling in B2B Tech PR
In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing – no matter how cutting-edge your product is, if you can’t communicate its value to your target......
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August 5, 2024
Teamwork Does Make the Dream Work
When we experience busy periods, it’s easy to feel the ripples of stress as an SME with a tight-knit team. However, with today’s teams often separated by time and space, working remotely and using digital tools to collaborate on projects can be hugely beneficial. These......
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July 2, 2024
Thinking of Getting into PR? Here’s What You Need to Know
Public Relations, or PR as it’s commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to......
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May 30, 2024
Meet the Team: David’s Journey into B2B Tech PR
In the world of Public Relations, diving into a niche like B2B technology PR isn’t just about having the right skills—it’s about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account......
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May 2, 2024
Riding The Wave: The Power of Thought Leadership and Feature Comments in Tech PR
In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea......
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April 1, 2024
Navigating the Digital PR Landscape
In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and......
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March 11, 2024
Getting Content Right: Neo PR’s Top Tips
Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to......
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February 21, 2024
My Journey With Neo PR So Far…
It’s hard to believe that nearly half a year has passed since I became a fully-fledged ‘NeoPRian’. And as I sit here to reflect on this milestone and put my thoughts into words for this blog, the old adage of ‘Time flies when you’re having......
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January 30, 2024
Client Chronicles: Our Wins of 2023 and Ambitions for 2024
Introduction At Neo PR, we are fortunate enough to work with a diverse – and above all – exciting list of clients. From providers of maritime intelligence technology to sophisticated mobile printers, we have all bases covered here at Neo as a B2B technology PR......
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December 14, 2023
Unleashing Holiday PR Success: A Strategic Guide for Businesses
With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to......
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November 30, 2023
How IoT is helping with Legionella risk management – and the relationship to PR
Legionella made headlines recently, for all the wrong reasons. These waterborne bacteria, responsible for severe respiratory illnesses, like Legionnaires’ disease, pose a significant public health risk when not managed properly. The traditional approach to Legionella risk prevention, relying on manual, labour-intensive readings at monthly intervals......
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November 14, 2023
Navigating the Christmas Rush: Streamlining Food and Beverage Logistics
Embracing Efficiency Amidst Holiday Chaos It’s no secret that food and beverages are key ingredients for a successful Christmas, and many of our clients’ technology helps to support the peak season and beyond. For businesses in these industries, this means navigating through peak demand, supply......
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October 26, 2023
Unlocking the Value of PR for Your Business
Public Relations is one of the most effective ways to build on your business’s marketing strategy while supporting and creating relationships within your industry. Companies that are investing in their PR strategies are seeing a larger return on investment. PR is all about building and......
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October 5, 2023
Meet the Team: From Rugby to Writing – Jacob’s Journey into PR
At Neo PR, we pride ourselves on delivering the gold standard in B2B tech PR. To do this, we’ve focused on building a dynamic team of industry enthusiasts who want to make a real difference within their local communities. So, without further ado, we are......
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September 20, 2023
The Typical Working Day as a Senior Account Manager
No day is ever the same in the world of Public Relations. I often start my day with my list of tasks to get through, and by the end of the day, this has completely changed! Working at Neo PR is exciting because of the......
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September 20, 2023
Transforming SME Manufacturing
The UK’s manufacturing sector has responded well to the challenges of recent years, bouncing back from the ‘brutal’ 10% decline in output in 2020. Investment in staff training, automation, technology, and R&D has created a sector now 9th largest in the world. Yet, too many......
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September 20, 2023
How to Maintain a Work Culture Whilst Hybrid Working
Can you believe that Neo PR officially closed its original offices over two years ago? Like a majority of businesses around the world, we instantly transitioned to a remote working culture when COVID-19 first hit in March 2020. Since then, as society headed towards the......
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September 20, 2023
The Benefits of Social Media to a PR campaign
Research shows that 4.62 billion people use social media – and there is no denying the power and growth social media holds. It influences people’s decisions, opinions and mindsets. A wide spectrum of individuals uses social media, whether that’s to communicate with family and friends,......
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September 20, 2023
Why is PR a Necessity For 2023?
For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient. Why? As 2023 is now well underway, we wanted to discuss why PR is key for brands to invest in this......
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September 20, 2023
The 12 Days of Christmas: PR Rendition
Ho Ho Ho! We all know the traditional ‘12 days of Christmas’ song, but what about a PR rendition of the classic? At Neo PR, we have taken a PR ‘must-haves’ stance which includes the skills and necessities for working in Public Relations, but in......
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September 20, 2023
Just What Exactly is PR?
I recently attended my son’s secondary school careers fair, alongside a myriad of people with careers in fields from nursing, engineering, policing and financial services. As students filtered around the various stands and I overheard conversations, it quickly became apparent that most students had –......
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September 20, 2023
Navigating Sustainable Home Delivery in a Post-COVID World
As a result of the COVID-19 pandemic, online purchasing and home delivery rates have increased, with 46% of consumers now intending to shop online and have items delivered to their homes. This is due to consumers becoming exposed to this level of convenience, and broadening......
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September 20, 2023
Meet the Team: The opportunities and challenges of joining a PR agency in a senior role
Starting any new PR job inevitably brings a period of adjustment, but some of the challenges differ depending on the level of the newcomer. A graduate coming in, for example, might have no – or at least few – previous agencies to compare against and......
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September 20, 2023
Understanding R&D Tax Claim Eligibility
Accounting firms are becoming more and more aware of the huge potential of offering their clients an in-house R&D tax claims service. In addition to providing an additional source of income, it is a service that clients actively seek from a professional they regard as......
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September 20, 2023
Pomodoro and PR – My Journey to Neo PR
We’ve all heard of Public Relations, but how many of us have heard of pomodoro? After graduating from Loughborough University with a degree in Politics in 2021, I joined the world of B2C PR working as an Account Executive for a local PR agency in......
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September 20, 2023
Five Perks of Working at Neo PR
Since joining Neo PR earlier this year, my journey at the stables has been a great ride. In this blog, I will outline the five biggest things I enjoy about working at Neo PR, and discuss the key skills that I have learned along the......
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September 20, 2023
Can Retailers Survive and Thrive using Data Analytics?
As the retail industry becomes more competitive, data is proving increasingly beneficial for retailers through its ability to to track customer behaviour, determine best selling products, and spotlight improvements needed online and in store. Retailers must leverage these insights about their customers’ wants and needs......
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September 20, 2023
Just another day at Neo – building brands and creating media opportunities
Recently I was asked to give a presentation to our growing team about media relations and creating media opportunities. We have a few people on the team who are starting out in their PR journey, and so we ran an interactive session to focus on......
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September 5, 2022
The Metaverse: A Gimmick or Long-Term Strategy?
The metaverse has had the weight of a number of large big technology companies behind it in the last year; spearheaded by the likes of Apple, Facebook, and Microsoft. Not only did we see its proliferation increase substantially over the pandemic, but the hype has......
