Shifts in technology, politics and innovation have always influenced the way businesses operate and communicate. With the last few years seeing significant disruption, it is important to consider now more than ever how the role of PR is changing, how audience perceptions are evolving and what drives true differentiation today. Our team answers these questions below. How...
For any public relations campaign, jumping on the back of the latest news is crucial in order for businesses to appear as experts in their field who are fully in tune with the latest industry changes and issues. We have previously discussed this in a recent blog around ‘Proactive and Reactive Content,’ and ‘How to perfect...
I have only been at Neo PR for a short amount of time so far. In my five months, I’ve seen the team achieve a staggering amount of high-quality coverage across a mix of broadcast, nationals and trade media for clients. These strong results stem from a team that is talented at media relations. We are...
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Thought leadership is essential for any B2B PR strategy. We’ve talked about thought leadership in other blogs – from how to engage senior leaders in thought leadership to why you can’t just rely on news in a B2B PR campaign. In any PR campaign, thought leadership content is used to build trust and show expertise in a...
After a year of chaos, confusion and disruption (and many other adjectives I won’t list right now), it’s easy to think that planning is a somewhat redundant task these days. With a news cycle changing faster than ever, dominated by evolving issues regarding Covid-19 and Brexit, trying to forward plan when it comes to PR messaging...
How one chicken shop can teach everyone a thing or two about PR as it wins the Veganuary wars....
Long live content, that’s what we say. But filler marketing or PR content - the content that is created, posted or shared for content’s sake - is a thing of the past. Forget about filler content - it’s now about killer content. ...
You’ve had your PR budget set for the year (yay!) and you’ve got your marketing team ready to put the PR strategy into action. But then you think...
In order for an effective B2B Public Relations (PR) strategy to succeed, it’s essential that the senior leadership team is fully on board with the messaging and the PR process. ...