Long live content, that’s what we say. But filler marketing or PR content - the content that is created, posted or shared for content’s sake - is a thing of the past. Forget about filler content - it’s now about killer content. ...
You’ve had your PR budget set for the year (yay!) and you’ve got your marketing team ready to put the PR strategy into action. But then you think...
This year appears to have flown by once again and true to form, the ever-evolving world of PR has involved the need to keep current and continue learning. ...
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
Jumping back into PR, I’ve picked out the top 3 reasons that link Marketing Automation and the unveiling world of PR together again....
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
In this guide to social media analytics, we take you through the basics of LinkedIn analytics and how to use the numbers to inform your social media strategy....