How to kick start your PR strategy for 2020
You’ve had your PR budget set for the year (yay!) and you’ve got your marketing team ready to put the PR strategy into action. But then you think...
B2B PR Tag
Looking back on PR in 2019 and future gazing into 2020…
This year appears to have flown by once again and true to form, the ever-evolving world of PR has involved the need to keep current and continue learning. ...
Christmas at Neo PR: Our favourite campaigns
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
3 things that Marketing Automation and PR have in common
Jumping back into PR, I’ve picked out the top 3 reasons that link Marketing Automation and the unveiling world of PR together again....
Three things PR pros can learn from #WhereYouShopMatters
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
Social media: Four questions all businesses need to ask
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
Three reasons why retainer PR is on the rise
Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the PR world is...
PR: Passionate about Pride or Profit?
When it comes to Public Relations (PR) campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t! With so many organisations chasing the pink pound, it’s hard to decipher which ones are...
From Classroom to Campaign: 10 Valuable Lessons for the World of PR
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
PR in the age of Instagram influencers
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...