PR in the age of Instagram influencers
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
Social Media
PR and social media: Trust me, I’m an authentic brand!
In this blog, Hattie explains how a combination of a winning social media strategy, backed with compelling thought leadership content in a B2B PR campaign that makes the reader want to find out more, will help any organisation create an honest relationship with their customers and gain that all-important trust....
The Neo PR Guide to Social Media Analytics: LinkedIn
In this guide to social media analytics, we take you through the basics of LinkedIn analytics and how to use the numbers to inform your social media strategy....
The Neo PR Guide to Social Media Analytics: Twitter
By now, you should have a presence on social media. It’s a key part of your marketing and PR mix that you really should be using to reach new prospects, engage with audiences and share your amazing content with the world. But measuring social media ROI is tricky; is it worth investing all the effort if...
Can businesses of today grow without social media?
Could you build a business without social media? In today's world, it's unlikely. The power of social media can't be denied and is a key part of a digital marketing campaign. ...
Social media back to basics: LinkedIn
With potential prospects and partners looking at your LinkedIn profile, what can you do to make a look at your profile turn into a direct message, email, or even a phone call?...
Stunt of the Week: It’s a Wonderful Line
‘Tis not just the season to be jolly, but to spread kindness. And that’s exactly what the latest campaign from Virgin Trains and its long-term charity partner Rethink Mental Illness aims to do...
Back to Social Media basics: Twitter
Everybody uses Twitter, but what is the right way to use it? You only have 280 characters to get your message across, so it’s important to make every word count....
Instagram who? No social media for #ScrollFreeSeptember
We have accepted that none of us can leave the house without our phones. After all, they have turned into so much more than texting and calling machines: we can pay in shops and restaurants, write lists, plan budgets, capture photos and connect with people all over the world using social media...
Advertising in the Social Media Age
While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored...