Many of my clients fall into the retail space so I am an avid reader of the latest news and upcoming trends. One story in particular that has caught my attention is Missguided’s and it’s spectacular launch onto the high street with not one but two very exciting concept stores...
This week has marked a significant campaign that runs very close to my heart; it’s been dementia awareness week...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
The first tweet was sent out on March 21st 2006, nearly 11 years ago. Youtube’s first video was uploaded on Saturday April 23rd, 2005, almost 12 years ago. Facebook launched on February 4, 2004, which means it just celebrated its 13th birthday...
Any publicity is good publicity, that’s right isn’t it? No, no no! If you are going to engage in a PR strategy then you need to make sure you are doing it for the right reasons with the right message. And most importantly you need to make sure you are going to get an outcome from it...
This week’s Neo PR gold Star goes to high-end fashion brand Gucci. In the run up to Baselworld (the international watch show), the team at Gucci HQ launched a digital campaign for their new Le Marché des Merveilles timepieces that made waves on social media and proved that the company’s meme game was #goals!...
Red Nose Day is celebrating its 20th birthday this year and over the years has raised over £1 billion! It’s an insane amount of money that will have undoubtedly have changed the lives for millions of people in the UK and Africa...
I have several clients that operate within the retail technology space, so I have come to know and love some of the technical innovations that have appeared over the past few years. From beacons to behavioural marketing, EPOS to ecommerce, the retail environment is changing at a phenomenal pace and the rise of Amazon in particular...
It was the 20th February 2012, Instagram was only two years old, MySpace was well and truly dead, Facebook Messenger only just existed and Snapchat hadn’t even raised it’s first round of funding yet...
We are an office full of ladies so the topic of shopping does pop up pretty often. But social selling is something that isn’t just being talked about between our four walls – it has been the topic of many a news story in the retail world for the last few months...