Here at Neo PR, we love a good story. Without realising, we all tell stories every single day; from within our PR campaigns, to when we tell people what we’ve done with our day. As humans, we respond to stories, so it’s no surprise that the foundations of PR lay in storytelling!...
You may have done some PR before, in-house or with an agency; you may have sent out a press release on a newswire or you may have never engaged in PR before. Whichever category you fall into, you would have likely come across some old wives tales about PR, its processes and most definitely its people...
It’s a hot topic at the moment. There has been an increasing number of ‘news’ stories going viral that end up being untrue. From a fake fire in Germany to leaked documents from a certain US President, fake news is becoming an issue. So where does PR stand in this ever more confusing News-universe?...
Public relations is becoming increasingly more diverse and challenging and for those who want to know the ropes on their own, here are our 12 top public relations tips to woo, win over and wow your prospects...
The craze of Christmas adverts is well and truly underway and Heinz have made a timely contribution and launched a campaign of their own, the ‘#CanSong.’...
We think it’s really important to support our clients with any events they are hosting or attending. Last month, Heather and I headed down to London to see Keren Lerner, MD of Top Left Design, speak at Soho House to learn all about content marketing. We both picked up some great tips and have provided a handy...
Telling people you work in PR is usually met with a confused expression, with the world of PR a mystery to many. On the other end of the scale, it’s met with the assumption that you must have met a lot of celebrities and public figures – which isn’t the point of PR at all....
Yesterday, John Lewis released their much anticipated Christmas Advert, which on the whole seemed to put everyone in a much needed good mood. Unlike their past adverts which always caught us unawares and caused a few tears (Monty the Penguin, we’re looking at you), this £7 million campaign really got us chuckling...
If you haven’t watched Channel 4’s Humans yet then you are really missing out. If robots weren’t weird enough, Channel 4 makes them even more creepy; but in the best way...
As we reach the last few months of 2016, the business world has realised what the ‘social’ in social media actually means and offers to organisations. A survey polled last year found that only around 14% of social networkers were interested in purchasing items through social media channels – but social networks wanted to change that....