Can you run a B2B PR campaign on just news?
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....
Author: Ashley Carr
What can PR pros learn from Game of Thrones?
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
Three essential tips for surviving the impending Talent Crisis
Let's face it - Brexit has caused a mess and in it's wake, is an impending talent crisis that will strike unprepared businesses. Here are three essential survival tips....
Survival of the fittest
Brexit is causing uncertainty in all areas of business. But is it all bad? What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth? ...
Are you ready to swipe right?
As we get ready to celebrate/commiserate (delete as appropriate) Valentine’s Day, love is definitely in the air. Certain traditions are still around when it comes to the love-themed (or money-making, some might say) day. Whether it’s eagerly anticipating a delivery of decadent flowers to the office, or booking a table at a candle-lit restaurant, for many...
Stunt of the Week: It’s a Wonderful Line
‘Tis not just the season to be jolly, but to spread kindness. And that’s exactly what the latest campaign from Virgin Trains and its long-term charity partner Rethink Mental Illness aims to do...
The crystal ball of prediction content
It’s coming up to that time of year where everyone is looking ahead and making predictions about what the future might hold. From the future of retail, to what 2019 holds for AI, cybersecurity or healthcare, there are many thought leaders wanting to get heard...
Happy Birthday, Google!
Today Google officially celebrates its 20th birthday, how time flies! A lot happened in 1998. DVDs were released onto the UK market for the first time, Titanic won 11 Oscars at the 70th Academy Awards, Victoria and David Beckham got engaged and Ford launched the Ford Focus range, which has since sold 16 million cars...
Why PR and SEO go hand in hand
SEO has been a huge talking point amongst marketing professionals for some time now, with many firms claiming to be able to bring an organisation to the top of the search page with quick fixes or adding in the occasional keyword to a webpage...
Take your PR kick-off process from zero to hero
The start of a PR relationship is the same as the start of any relationship: it requires honesty and collaboration, but ultimately it should be a time to get to know each other. Get the kick-off process right and the relationship with your PR agency should be plain-sailing...