As data breaches and ransomware attacks continue to dominate the news agenda, cyber security should be a priority for all businesses, both large and small. Last year, the number of reported data breaches reached an all-time high and rose by 68% in the US alone, and in the UK, 39% of businesses reported having a cyber...
The volume of data is never-ending. In fact, many organisations are sinking in data about employees, products and customers. Data results have never been so immeasurable, but yet so vitally important. Without a clear understanding of what data businesses analyse and interpret, there could be a missed opportunity if a data reporting platform is not included....
Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...
I have only been at Neo PR for a short amount of time so far. In my five months, I’ve seen the team achieve a staggering amount of high-quality coverage across a mix of broadcast, nationals and trade media for clients. These strong results stem from a team that is talented at media relations. We are...
Thought leadership is essential for any B2B PR strategy. We’ve talked about thought leadership in other blogs – from how to engage senior leaders in thought leadership to why you can’t just rely on news in a B2B PR campaign. In any PR campaign, thought leadership content is used to build trust and show expertise in a...