From Classroom to Campaign: 10 Valuable Lessons for the World of PR
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
Brexit is causing uncertainty in all areas of business. But is it all bad? What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth? ...
Back in October 2018, the Neo PR marketing team took on 'Project Website.' We were tasked with breathing fresh air into the Neo PR brand whilst highlighting our key propositions and showing off our business values. We are now the proud owners of a bold brand that brings together everything Neo PR is today. Of course,...