From Classroom to Campaign: 10 Valuable Lessons for the World of PR
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
B2B Marketing Tag
PR in the age of Instagram influencers
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
Can you run a B2B PR campaign on just news?
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....
What can PR pros learn from Game of Thrones?
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
April Fools’ Day: A chance for positive PR or ‘fake news’ fatigue?
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
The British Army: Making its mark on millennials
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
Survival of the fittest
Brexit is causing uncertainty in all areas of business. But is it all bad? What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth? ...
Q&A with Spinks Creative: How to nail your brand in 2019
Back in October 2018, the Neo PR marketing team took on 'Project Website.' We were tasked with breathing fresh air into the Neo PR brand whilst highlighting our key propositions and showing off our business values. We are now the proud owners of a bold brand that brings together everything Neo PR is today. Of course,...