Is it just me or has Black Friday gone on for a week already? I have noticed more and more retailers shouting about their ‘pre’ Black Friday discounts – and they haven’t been small discounts either. Many retailers have been offering 40%, 50% and even 60% off their whole site or smaller categories for a few...
Following teaser tweets throughout October, Fanta has launched a VR video, The 13th Floor today which is an immersive, interactive Halloween campaign as we’ve never seen before!...
The collective first thought when the news breaks of a data breach or infrastructure hack is – who now? Followed very quickly by, how bad was it; what type of breach; and is this something we need to jump on immediately?...
The iPhone has just celebrated its 10th birthday and since being around for so long, it’s no surprise that it is beginning to play a huge part in our shopping experience...
We’ve all been there – you get to the end of a really interesting article, then, in the footer it reads ‘Sponsored content.’...
Having just reached its third successful year, Amazon Prime Day could be creeping up on Black Friday’s great success. However, they do have one big difference. Despite their similarities, Amazon has limited its discount day to Prime members only, but is this really a problem?...
It’s less than a year to go until the EU General Data Protection Regulation (GDPR) is enforced – 25th May 2018 to be exact. Everyone is talking about it – it is a regulation that is going to impact most organisations, particularly those in the marketing and cybersecurity space...
It’s common sense that any advertising or PR campaign should wholly embrace the brand’s ethics and messaging, but this week, The Body Shop took this to a whole new level with their new smart posters that actually filter out air pollution!...
Many of my clients fall into the retail space so I am an avid reader of the latest news and upcoming trends. One story in particular that has caught my attention is Missguided’s and it’s spectacular launch onto the high street with not one but two very exciting concept stores...
If you were on planet PR on 26 April you could not have missed Swedish Creative Agency, Acne’s, cheeky response Ad to fashion house Balenciaga’s ‘new’ blue bag...