As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Meet Emily, who has recently joined Neo PR as an Account Manager. With prior PR agency and public sector experience, Emily explains below why she has decided to make a return to B2B agency life! Growing up, I never had a clear plan about what job I wanted to have, but I hoped it would involve writing....
Gone are the days of traditional perks in the workplace - 28 days holiday, paid sick days, dress down Fridays. Now, both existing and prospective employees want more from their role and company culture. With the pandemic accelerating the ‘work from home’ trend, it is clear that employees enjoy this flexibility within their workplace. Acceleration of Remote...
Business owners across the UK have accepted that the working world has changed. But any company simply ticking the ‘hybrid working’ policy box is in for a shock. Post COVID-19, the work environment is going to be far more complex than many managers have yet acknowledged for one very simple reason: employees’ expectations are worlds apart. Remainers...
There's been a lot of talk lately of remote working, saying goodbye to offices and changing business practices for good. We've taken the plunge to move to a different model of working, but we'll let our Managing Director, Ash, tell you the rest...
Long live content, that’s what we say. But filler marketing or PR content - the content that is created, posted or shared for content’s sake - is a thing of the past. Forget about filler content - it’s now about killer content. ...
You’ve had your PR budget set for the year (yay!) and you’ve got your marketing team ready to put the PR strategy into action. But then you think...
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
It might not be quite the same as Shakespeare’s famous quote, but the question of outsourced PR vs in-house is still a question on the lips of many CEOs and Marketing Directors. Including benefitting from industry knowledge and expertise, building a network of partners, having crisis management support at your fingertips and readying your business for...
Disney’s efforts to work its way through remaking the classics shows there is no limit to retelling stories. So what can PR learn from Disney remakes?...