3 Dos and Don’ts for PR
Whether you’ve had past experience with PR agencies or you’re a complete PR newbie, there are many myths telling you what a successful PR campaign should or shouldn’t look like.
To get you on the right track, we’ve put together 3 simple Dos and Don’ts for you to follow!
DON’T rely on news to fuel a PR campaign, DO give yourself industry expert status with a thought-leadership based campaign
It’s a big old world out there, and with lots of companies claiming to be the best, it’s often easy to get lost in the crowd. What’s more, news items such as press releases and case studies are sometimes hard to come by. However, with carefully placed thought leadership content such as opinion articles, letters and news hijacking, you can make sure that both your name and company are always at the forefront of important industry issues. Sometimes, you just have to go out there and make some noise of your own, and by positioning yourself as an industry expert you’re able to do just that.
DON’T ignore social media, DO carefully develop a presence on the channels that work for you
So, you took the first steps a few years ago and created a company Twitter account and LinkedIn page because the marketing intern told you that you should. The problem is, having the accounts sitting there and not being populated with interesting and relevant content is just as bad as not having them at all. How do you expect people to engage if there’s nothing to engage with? And, with Google now indexing Twitter, it’s more important than ever to keep these accounts running to boost your Google rankings; otherwise, how will anyone find you? The important thing to remember is that not all channels will work for you; so pick and choose carefully and then give them as much attention as they need.
DON’T think you can handle a PR crisis on your own, DO protect your reputation by having a PR agency on board
A PR crisis is something that we all want to avoid, but having a PR agency on board is the perfect safety blanket for if the worst does happen. A PR agency that can offer 24/7 crisis management will guide you through the right procedures and get you out of that sticky situation in no time.
Do you have any questions? Email us at prworks@neopr.co.uk or tweet us @NeoPRLtd!
