Website traffic has taken a real hit this year, with more of us content with the answers we’re getting from AI before a single click onto another webpage. To put it into perspective, recent data suggests nearly 60% of Google searches now end this way. That’s already a huge figure, and it’s forcing brands to put a far greater...
Shifts in technology, politics and innovation have always influenced the way businesses operate and communicate. With the last few years seeing significant disruption, it is important to consider now more than ever how the role of PR is changing, how audience perceptions are evolving and what drives true differentiation today. Our team answers these questions below. How...
No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...
It’s been a turbulent year for most industries, with uncertainty ahead but we think next year has some pretty exciting developments in store for PR. ...