Shifts in technology, politics and innovation have always influenced the way businesses operate and communicate. With the last few years seeing significant disruption, it is important to consider now more than ever how the role of PR is changing, how audience perceptions are evolving and what drives true differentiation today. Our team answers these questions below. How...
In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea and the Russia-Ukraine conflict, underscore the importance of agile thought leadership...
For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient. Why? As 2023 is now well underway, we wanted to discuss why PR is key for brands to invest in this year, as the perfect public relations strategy can tackle an oversaturated...
Recently I was asked to give a presentation to our growing team about media relations and creating media opportunities. We have a few people on the team who are starting out in their PR journey, and so we ran an interactive session to focus on this topic. There are fundamentally a few important factors that brands need...
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...