For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient. Why? As 2023 is now well underway, we wanted to discuss why PR is key for brands to invest in this year, as the perfect public relations strategy can tackle an oversaturated...
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...
We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
Isn't content wonderful? Krista embarks on a new challenge and discusses what the key to great content is. ...