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B2B thought leadership strategies in tech.

How to Create Thought Leadership for Your B2B Tech Company: Tips for Engaging Your Target Audience

Whether your target audience is within logistics, healthcare, finance, or manufacturing, the principles of effective thought leadership remain universal; creating compelling and original content that goes beyond product promotion to address genuine sector challenges is key. Here are some tips for B2B tech companies to create impactful thought leadership that resonates with industry professionals and the...

November 18, 2024
Ellis.Overton
Content Hub, Industry Comment, PR
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The Benefits of Social Media to a PR campaign

Research shows that 4.62 billion people use social media – and there is no denying the power and growth social media holds. It influences people's decisions, opinions and mindsets.  A wide spectrum of individuals uses social media, whether that’s to communicate with family and friends, for entertainment, or both. And so, utilising social media to run alongside...

September 20, 2023
Hannah Braybrooke
Content Hub, PR
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The Changing Role of CRM

It’s no secret that businesses are facing a challenging road ahead. Widespread economic uncertainty and rising costs mean any opportunities to streamline operations and increase efficiency are now top of the agenda. Customer Relationship Management (CRM) platforms are designed to do just that, but with many solutions on the market, maximising ROI from CRM can be...

July 28, 2022
Ashley Carr
Content Hub, Industry Comment
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IoT Comes of Age

The Internet of Things (IoT) is not exactly new. I first came across the concept in 2015, and am confident that industry experts would have been discussing it long before then. As with other forms of technology, people were looking forward to IoT with excitement – considering the potential it offered organisations and consumers.    The History of...

July 1, 2022
David Mieny
Content Hub, Industry Comment
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Which Campaign Wins?

In the world of PR, you have to be able to think of interesting and exciting ways to get your business heard above the background noise. New and innovative campaigns are at the heart of every PR team. It needs to be something that will get your brand’s name and face out there, and something people...

May 5, 2022
Hannah Braybrooke
Content Hub, Marketing
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Meet the Team: Director of Operations

As a growing B2B PR agency, we have hired a Director of Operations to help run the internal operations of Neo PR. Therefore, we’d like to introduce you to Sarah, who has taken on the role and will be an integral part of the team. I’ve worked in the PR industry for 20 years now, which makes...

February 21, 2022
Sarah Tokeley
Life at Neo
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The Power of Data Reporting

The volume of data is never-ending. In fact, many organisations are sinking in data about employees, products and customers. Data results have never been so immeasurable, but yet so vitally important. Without a clear understanding of what data businesses analyse and interpret, there could be a missed opportunity if a data reporting platform is not included....

November 15, 2021
Hannah Braybrooke
Industry Comment
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