Industry Comment

Missguided: Pure play-ful retailing

Many of my clients fall into the retail space so I am an avid reader of the latest news and upcoming trends. One story in particular that has caught my attention is Missguided’s and it’s spectacular launch onto the high street with not one but two very exciting concept stores...

Stunt of the week: Gucci gets meme-tastic

This week’s Neo PR gold Star goes to high-end fashion brand Gucci. In the run up to Baselworld (the international watch show), the team at Gucci HQ launched a digital campaign for their new Le Marché des Merveilles timepieces that made waves on social media and proved that the company’s meme game was #goals!...

Amazon: Retail innovator or just clever PR?

I have several clients that operate within the retail technology space, so I have come to know and love some of the technical innovations that have appeared over the past few years. From beacons to behavioural marketing, EPOS to ecommerce, the retail environment is changing at a phenomenal pace and the rise of Amazon in particular...