Stunt of the week: Who wore it best?
If you were on planet PR on 26 April you could not have missed Swedish Creative Agency, Acne’s, cheeky response Ad to fashion house Balenciaga’s ‘new’ blue bag...
Industry Comment
Stunt of the week: Gucci gets meme-tastic
This week’s Neo PR gold Star goes to high-end fashion brand Gucci. In the run up to Baselworld (the international watch show), the team at Gucci HQ launched a digital campaign for their new Le Marché des Merveilles timepieces that made waves on social media and proved that the company’s meme game was #goals!...
Amazon: Retail innovator or just clever PR?
I have several clients that operate within the retail technology space, so I have come to know and love some of the technical innovations that have appeared over the past few years. From beacons to behavioural marketing, EPOS to ecommerce, the retail environment is changing at a phenomenal pace and the rise of Amazon in particular...
Chatbots: The future of Social Selling?
We are an office full of ladies so the topic of shopping does pop up pretty often. But social selling is something that isn’t just being talked about between our four walls – it has been the topic of many a news story in the retail world for the last few months...
Beanz, Meanz… Banned
The craze of Christmas adverts is well and truly underway and Heinz have made a timely contribution and launched a campaign of their own, the ‘#CanSong.’...
#BusterTheBoxer: Our thoughts on the John Lewis Christmas Advert
Yesterday, John Lewis released their much anticipated Christmas Advert, which on the whole seemed to put everyone in a much needed good mood. Unlike their past adverts which always caught us unawares and caused a few tears (Monty the Penguin, we’re looking at you), this £7 million campaign really got us chuckling...
Humans: the ultimate example of 360 marketing
If you haven’t watched Channel 4’s Humans yet then you are really missing out. If robots weren’t weird enough, Channel 4 makes them even more creepy; but in the best way...