We pride ourselves in being a smaller agency. In fact, we, and our clients see it as an asset. Size isn’t always everything (unless it’s a slice of chocolate cake or a G&T), and sometimes choosing a smaller agency could work out better for your business. Granted, we could be a little biased, but hear us...
The iPhone has just celebrated its 10th birthday and since being around for so long, it’s no surprise that it is beginning to play a huge part in our shopping experience...
We would tell you that PR is important for B2B technology because it’s what we do. But we’re all about helping you make informed decisions about your PR and marketing strategy, so we thought we would give you three reasons why we think PR is essential for any B2B technology company...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
As the saying goes, failing to plan is planning to fail, and this couldn’t be truer when organising your PR event. Event season is imminent but with a checklist in place, there is no reason for your event not to be a complete hit!...
I was fresh out of university, a little nervous and a bit excited about what the big wide world had in store for me. On this day a whole year ago, I stepped into the Neo PR office to start my first grown up job! Doesn’t time fly when you’re having fun…...
Every day in the Neo PR office is ‘Bring Your Dog To Work Day’ as we have our very own office pooch, Sam! Sam belongs to our MD, Ash, who brings him into the office most days. We might be a little biased, but we think that everyone should have an office dog. In case it...
It’s less than a year to go until the EU General Data Protection Regulation (GDPR) is enforced – 25th May 2018 to be exact. Everyone is talking about it – it is a regulation that is going to impact most organisations, particularly those in the marketing and cybersecurity space...
I consider myself lucky in that I like pretty much every element of my job (I even find doing press clippings soothing). However, events are hands down my favourite. From press launches to trade shows, to media tours, when it comes to event organisation I am first with my arm up...
It’s common sense that any advertising or PR campaign should wholly embrace the brand’s ethics and messaging, but this week, The Body Shop took this to a whole new level with their new smart posters that actually filter out air pollution!...