The start of a PR relationship is the same as the start of any relationship: it requires honesty and collaboration, but ultimately it should be a time to get to know each other. Get the kick-off process right and the relationship with your PR agency should be plain-sailing...
Plastic is big news. It’s set to outweigh the number of fish in the ocean in just 32 years and the current ocean plastic level is at 150 million tonnes. The expression ‘out of sight, out of mind,’ couldn’t be more accurate and experts are blaming people’s lack of culpability on the extreme pollution we see...
This year’s World Cup has proven that it’s not just Eastenders that everyone is talking about. The England v Colombia match which saw England make its way to the quarter finals was watched by 16.5 million people, making it the most watched TV event since the Olympic closing ceremony...
We’re getting into the World Cup spirit and it got us thinking about the different players that would make up the perfect PR football team. (Bear with us, really!) From thought leadership to social media, research and media outreach, there are lots of players all integral to that winning line-up...
So you’ve got an announcement to rival the royal wedding, complete with a press release, images, spokesperson; the works. But still, knocking Harry and Meghan off the top spot won’t be easy...
We’ve all been there – you get to the end of a really interesting article, then, in the footer it reads ‘Sponsored content.’...
Having just reached its third successful year, Amazon Prime Day could be creeping up on Black Friday’s great success. However, they do have one big difference. Despite their similarities, Amazon has limited its discount day to Prime members only, but is this really a problem?...
Perhaps you’ve never heard of PR , or maybe thought about it once, or better still, used it as part of a wider marketing strategy? Whatever your relationship with PR, we believe it’s an approach that is well worth taking a closer look at...
It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...
We love big cities, we really do. We frequently travel down to London or up to Birmingham or Manchester for client meetings and events, and yes, it is nice to bump into a different coffee shop on every corner and have our pick at hundreds of possibilities for lunch....