It’s fair to say that Facebook has had a pretty tough time recently. First there was the Cambridge Analytica data scandal, of which the social media giant is only just starting to see the financial ramifications. Then pub chain J D Wetherspoon announced its withdrawal from all social media accounts...
The collective first thought when the news breaks of a data breach or infrastructure hack is – who now? Followed very quickly by, how bad was it; what type of breach; and is this something we need to jump on immediately?...
Whether you’re completely new to PR; have managed it in-house and are new to an agency relationship; or a long-term PR hack, it can be a valuable exercise to regularly take a decent stare at the why’s and wherefore’s, and a spot of best practice...
If you were on planet PR on 26 April you could not have missed Swedish Creative Agency, Acne’s, cheeky response Ad to fashion house Balenciaga’s ‘new’ blue bag...
According to David Ogilvy – the ‘Father of Advertising’ himself – five times as many people on average read the headlines as read the body of an article. What’s even more surprising is that, in e-mail subject lines, changing just one word has been proven to increase click-throughs by almost 50%....
As Henry Ford famously said: “If everyone is moving forward together, then success takes care of itself.”...