The ways in which customers want to engage with brands is changing fast. Traditional strategies that once ruled the industry are no longer enough – and this applies to the world of B2B too.
PR and marketing have moved to the forefront of a new industry ruled by Google’s influence and real-time, personalised engagement. To keep the pace, PR and marketing outreach must be content-rich, with relevant, meaningful and consistent messages that resonate with your target audience and drive them to take action.
Content is now the most important asset for any business. Inbound leads result from regularly delivering valuable, varied content to your target customers, both through your channels and trusted voices in your industry.
B2B Tech PR.
B2B Technology PR has been our thing for more than a decade. From cybersecurity to regulatory compliance, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns, generating fresh content and achieving results for technology challenger brands. We work as an extension of your team to bring your messaging to life and get your name seen within and amongst key influencers in your industry. Neo PR is here to make sure you never run out of things to say.
Research & Events
You know your stuff – so prove it! Research-led content drives interest, generates media coverage and puts some real kudos behind positioning you as the commentator within the market. Research is used by 84% of communications professionals, but less than half of these organisations understand how to shape a campaign with it. Well, we do. Want to launch your findings at an event? We can help you with that too.
Crisis Management
Sometimes, things can go wrong. And when things go wrong, they can sometimes go very wrong. If you make a mishap in the public domain, there’s a good chance the media will show some interest. But not all press is good press – your reputation is your greatest asset in the business world and we will look after it. Whether it’s a proactive campaign to build your reputation or a considered defence when things go pear-shaped, we’re on hand to help.
International PR
We can support global PR outreach with a mix of direct and partner engagement. Whether we are acting as a managing agency with either your existing agency partners or our recommended partners, or as part of your international group of agencies, we are used to working in a multi-language, multi-time zone environment. Neo PR can provide content to a Point of Presence (PoP) in various regions for a local representative to issue to press. We can also manage the distribution of PR content via wire services to build international presence and awareness on a sensible budget.
Content Marketing.
There are no good leads without good content. And we are experts at creating good content and placing it in front of your customers. PR is one way we can achieve this. But we’ll also work with you to broaden the reach of our content and maximise its value. Leave it with us to develop impactful, consistent content for use across your social media channels and throughout your marketing activity. From blogs to case studies, white papers to website landing pages, we are passionate about creating relevant, engaging and attractive assets for your audience at every step of their buyer’s journey.
Social Media
Social media is a key part of your PR and marketing strategy, and we’re well-versed in creating social media campaigns for our clients that pack a punch. Together, we can increase your visibility within the market and drum up more engagement.
Website Support
Turn your website into a lead magnet with market-making content that answers the questions your prospects are searching for. Then, offer your prospects a wide range of resources to support them at every stage of the marketing funnel.
Lead Nurturing
Nurture your leads with personalised outreach that delivers value in the form of email marketing, account-based marketing or content that supports direct sales outreach.
B2B Tech PR
B2B Technology PR has been our thing for more than a decade. From cybersecurity to regulatory compliance, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns, generating fresh content and achieving results for technology challenger brands. We work as an extension of your team to bring your messaging to life and get your name seen within and amongst key influencers in your industry. Neo PR is here to make sure you never run out of things to say.
Research & Events
You know your stuff – so prove it! Research-led content drives interest, generates media coverage and puts some real kudos behind positioning you as the commentator within the market. Research is used by 84% of communications professionals, but less than half of these organisations understand how to shape a campaign with it. Well, we do. Want to launch your findings at an event? We can help you with that too.
Crisis Management
Sometimes, things can go wrong. And when things go wrong, they can sometimes go very wrong. If you make a mishap in the public domain, there’s a good chance the media will show some interest. But not all press is good press – your reputation is your greatest asset in the business world and we will look after it. Whether it’s a proactive campaign to build your reputation or a considered defence when things go pear-shaped, we’re on hand to help.
International PR
We can support global PR outreach with a mix of direct and partner engagement. Whether we are acting as a managing agency with either your existing agency partners or our recommended partners, or as part of your international group of agencies, we are used to working in a multi-language, multi-time zone environment. Neo PR can provide content to a Point of Presence (PoP) in various regions for a local representative to issue to press. We can also manage the distribution of PR content via wire services to build international presence and awareness on a sensible budget.
Content Marketing
There are no good leads without good content. And we are experts at creating good content and placing it in front of your customers. PR is one way we can achieve this. But we’ll also work with you to broaden the reach of our content and maximise its value. Leave it with us to develop impactful, consistent content for use across your social media channels and throughout your marketing activity. From blogs to case studies, white papers to website landing pages, we are passionate about creating relevant, engaging and attractive assets for your audience at every step of their buyer’s journey.
Social Media
Social media is a key part of your PR and marketing strategy, and we’re well-versed in creating social media campaigns for our clients that pack a punch. Together, we can increase your visibility within the market and drum up more engagement.
Website Support
Turn your website into a lead magnet with market-making content that answers the questions your prospects are searching for. Then, offer your prospects a wide range of resources to support them at every stage of the marketing funnel.
Lead Nurturing
Nurture your leads with personalised outreach that delivers value in the form of email marketing, account-based marketing or content that supports direct sales outreach.