Case Study: Sign in App
Putting technology first.
Sign in App:
Putting Technology First.
Sign In App, developer of the UK’s leading visitor management app, is a simple, easy to use platform to register visitors and staff on-premises or remotely. The app also allows team members to book desk spaces and meeting rooms within the company to ensure that social distancing measures are practised, especially important as staff head back to the office.
Objective.
- To further expand Sign In App’s footprint within the UK and internationally
- To compel businesses to put smart technology at the front of their customer and employee experience
- To launch a focused campaign for the Spaces solution, which has been designed to support businesses in meeting social distancing requirements via a smart and flexible desk and meeting room booking system
The strategy.
- Elevating Sign in App’s brand awareness with strong and relevant thought leadership content
- Building a campaign around the Spaces solution to drive inbound interest from prospects
- Creating strong media relationships with Tier A publications
The benefits.
- Continued coverage success in high domain authority publications online, as well as in print
- Supporting Sign in App’s SEO and increased inbound activity
- Increased awareness of Sign in App as a thought leader in the industry
- A collaborative, open and proactive relationship between Sign in App and the Neo PR team