Case Study: Manhattan Associates

Exploring a boutique approach.
Manhattan Associates:
Exploring a boutique approach.


Manhattan Associates is a technology leader in supply chain and omnichannel commerce, uniting information across the enterprise, converging front-end sales with back-end supply chain execution. Its software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for its customers.

It designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through the supply network or from the fulfilment centre, customers are ready to reap the rewards of the omnichannel marketplace.


  • To position Manhattan Associates as an expert and market leader within the retail and supply chain industries.
  • To maintain a steady stream of press coverage in retail and supply chain publications, as well as within the national press
  • To incorporate new corporate messaging within UK PR activities.
  • To assist International PR Director each year with attending media for annual customer conference.

Slide - James Canham-Ash, Head of EMEA communications - Manhattan Associates Coming from an agency background myself, I have been impressed with the team’s work ethic and creativity to spot news trends that we have been able to tap into with thoughtful and interesting research, data points and commentary.
The strategy.
  • Creating new content that appeals to new sectors, such as technology, marketing and cloud publications.
  • Developing Manhattan Associates’ standing as a Thought Leader through quarterly opinion articles, soundbites and media comment.
  • Assisting the marketing team with blogs and social media.
  • Maximising exposure at trade shows and building new relationships with key press including Retail Week, Logistics Business and Manufacturing and Logistics IT
  • Strengthening press relationships and raising awareness of Manhattan Associates’ customers by inviting UK journalists to annual customer conference, Exchange, which takes place across EMEA.
The benefits.
  • Continued coverage success: receiving an average of 20 pieces of coverage per month and during the best month over 40 pieces were achieved!
  • Achieving a variety of national coverage over 2021 including in the Times Raconteur, Daily Express, Daily Mail, The Guardian and BBC Radio 2
  • A strong, open and honest relationship between client and Neo PR team.
  • High-quality content written quickly, concisely and accurately.
  • Continual requests for comment from multiple media circles, demonstrating the strength of Manhattan’s reputation as a thought leader.

Slide - Ashley Carr, Founder and Managing Director - Neo PR Getting breakthrough coverage is achievable when we work closely with brands that understand the importance of communications, and who are willing to work with us to produce thought- provoking content and speak to the issues affecting Manhattan’s market.

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