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Case Study: Descartes

Shining the spotlight on a market leader.
Descartes:
Shining the spotlight on a market leader.

Client.

Descartes provides technology solutions to improve operational efficiency and regulatory compliance for logistics and supply chain operations around the world. Descartes’ solutions including routing, mobile and telematics, transportation management, customs declaration and security filing and global trade data.

Objective.

  • To position Descartes as a thought leader in logistics and supply operations. 
  • To promote Descartes’ market-leading work with manufacturers, logistics service providers, freight forwarders and retailers. 
  • To raise brand awareness of Descartes amongst supply chain and logistics professionals.

Slide - Andrew Tavener, Head of Marketing, Descartes UK In the early days we would have to explain who Descartes were to prospects in outbound marketing. This is no longer the case, awareness has increased, and most prospects have at least heard of the name, even if they don’t know exactly what we do and this is a direct result of our PR activity.
The strategy.
  • Maintaining relationships with key press to raise brand profile.
  • Developing thought leadership content in the form of opinion articles, soundbites and letters to the editor.
  • Sharing customer success stories and case studies.
The benefits.
  • Improved outbound marketing as target prospects are more likely to have some awareness of Descartes.
  • A steady stream of content going out to press which generated 25 pieces of press coverage per month, securing coverage in industry titles such as eDelivery, Logistics Business and ShD Logistics.
  • Increased awareness of Descartes within press and industry professionals.

Slide - Andrew Tavener, Head of Marketing, Descartes UK I trust what Neo do and the results they will achieve. Our working relationship is energetic and positive, I value their contribution as a virtual part of the Descartes marketing team in the UK.

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