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Case Study: Astrocast

Neo PR is selected by Astrocast to support thought leadership campaigns
Astrocast:
Neo PR is selected by Astrocast to support thought leadership campaigns.

Client.

Founded in 2014 by a renowned team of experts, Astrocast develops and tests all its products in-house, from the satellites to the terminals. The Astrocast network enables companies to monitor, track and communicate with remote assets from anywhere in the world by relying on the superior L-band spectrum through a strategic alliance with Thuraya. 

Objective.

  • To elevate its presence within the United Kingdom and Europe
  • Create brand awareness and support inbound sales activity through a thought leadership campaign
  • Amplify business milestones 

Slide - Fatima Vigil-Perez, Head of Marketing, Astrocast With a coordinated PR campaign, we will further amplify our presence and elevate our key messaging by working in tandem with Neo PR to deliver an effective PR strategy. Neo PR has been instrumental in elevating our industry profile so far .We continue to look forward to working together.
The strategy.
  • Generating a proactive thought leadership campaign for Astrocast to be positioned as an industry expert 
  • Establishing Astrocast’s presence across the UK and Europe through media relationships, targeting key prospects 
  • Amplifying Astrocast’s presence and elevating its key messaging by generating interesting content and feature opportunities 
The benefits.
  • Raised ‘expert’ profile within the Satellite-IoT industry and target press, including coverage in titles such as Computer Weekly, IoT Now and Electronics Weekly.
  • Achieving over 25 pieces of coverage in the first month of partnership with Neo PR
  • A strong PR team who understands Astrocast’s brand and key messages

Slide - Ashley Carr, Managing Director and Founder of Neo PR Astrocast is a market innovator at the forefront of its industry and through proactive thought leadership and customer success outreach, we are helping to position Astrocast to its target prospects.

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