Case Study: Acoustic
PR campaign to expand global MarTech footprint in the UK
Acoustic:
PR campaign to expand global MarTech footprint in the UK.
Client.
Acoustic is an open and independent marketing cloud and analytics provider that supports customers with products that enable email marketing, marketing automation, customer experience analytics and other aspects of digital marketing with its technology ecosystem.
Objective.
- To deliver and bolster a bespoke thought leadership campaign
- To create crucial media relationships to establish Acoustic at the forefront of the industry
- Amplify key marketing messaging, celebrating Acoustic’s unique value proposition
The strategy.
- Generating a strong thought leadership campaign for Acoustic to be heard above the background noise
- Establishing Acoustic’s presence within the UK through media relationships
- Building Acoustic’s reputation amongst the MarTech community through reactive comment on industry news
The benefits.
- Raised profile within the MarTech industry and target press
- A strong PR team who understand Acoustic’s efforts in bringing humanity back to marketing
- Increased awareness of existing MarTech issues around customer experience and lack of personalisation within the industry