Case Study: Stowga
A Start-up Success.
Stowga:
A Start-up Success.
Stowga is the on-demand marketplace for buying and selling warehousing and logistics services. The worlds most progressive companies use Stowga to radically alter the economics of their supply chains through clever trading of capacity, dynamically scaling their logistics needs in line with their business needs.
Objective.
- To generate brand awareness in the media and the industry, positioning Stowga as a thought leader.
- To promote Stowga’s work with customers to demonstrate effectiveness of on-demand warehousing in practice to assist lead generation.
- To position Stowga as an industry leader and promote the concept of on-demand warehousing.
The strategy.
- Build and maintain relationships with key press through thought leadership articles, comment and interviews.
- Generate bold and punchy content to get seen in top-tier industry titles and national press.
- Share success stories from customers such as Asda, KFC, Diamond Logistics, Vimto and pi-top.
- Positioning Charlie Pool, Founder of Stowga, as a thought leader through media briefings.
The benefits.
- Over 30 pieces of coverage achieved each quarter in a high number of top tier publications including: City A.M, Raconteur, The Grocer and Retail Week.
- Successful application to speak on the Brexit panel at Retail Week Tech 2018.
- Increased awareness of Stowga in the press; journalists now get in touch to speak to Charlie Pool for comment on industry issues.