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Case Study: CloudApps

Neo PR and Spinks Creative deliver an effective ‘go-to-market’ combination of PR and marketing
CloudApps:
Created an outsourced marketing team delivering brand awareness and sales traction.

Client.

Cloudapps is a leading provider of Artificial Intelligence (AI) sales effectiveness and accuracy technology in the Customer Relationship Management (CRM) sector. Headquartered in Oxford, United Kingdom, the platform is the first and currently, only AI platform to integrate advanced deep-learning and time-sequenced data with CRM.
 

Objective.

  • To grow its footprint in the United Kingdom
  • To drive inbound sales activity through enhanced brand awareness
  • To develop a multi-platform marketing strategy to ensure success

Slide - Ashley Carr, Managing Director and Founder of Neo PR We are helping to position the Cloudapps proposition to its target prospects. Neo PR‘s unique delivery-based engagement ensures Cloudapps gets great results consistently throughout the campaign.
The strategy.
  • Generating a strong thought leadership campaign with an authoritative voice on key issues to maximise the reach of media coverage
  • Making better use of its social media channels, producing a range of content to engage key prospects and stakeholders
  • Employing web design, SEO, proactive email campaigning and graphic design
The benefits.
  • Amplified presence in the UK 
  • A strong combined PR and marketing team that understands Cloudapps brand and key messaging 

Slide - Andy McDonald, CEO, Cloudapps “In partnership with Spinks Creative, Neo PR integrated themselves seamlessly into our business. With a concerted campaign, we will further amplify our presence in the UK and elevate our key messaging.

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